I work for a retailer or not-for-profit organisation.

Time is always tight in my fast-moving world. Time to market and time-in-market

are crucial to the success of campaigns, so any delays and mistakes can result in significant costs. Which means that our creativity has to be backed up by a sustainable and efficient infrastructure.

As a result, I am interested in: -

Campaign Management

My campaigns can involve many people and organisations, so its crucial that everyone involved 'sings from the same hymn sheet'.

They must have accurate and up-to-date information constantly at their fingertips, and their managers need a 360° view of activities, to identify and address issues quickly, and monitor resource and budget utilisation against plan.

Customised POS

It is becoming increasingly important for our marketing to target specific segments of our customer base. In the case of POS, individual outlets need to be able to customise material to meet local situations and competitive promotions.

Of course, there also needs to be central control, to co-ordinate any local marketing with strategic plans, and also to ensure that any customisation doesn’t go ‘off brand’.

Consistent Supplies

It's my job to ensure that POS and other marketing collateral is designed, approved, produced and distributed in time for the start of campaigns, and to maintain a consistent supply throughout the life of the product.

Our sales outlets are best placed to know when supplies are running low, so a 24x7 online ordering capability is important. Even then, replenishment is sometimes needed at short notice and/or for non-stocked collateral, so a fast 'print-on-demand' capability is important too.

Can marketingunity help?

We'd be delighted to! Our POS Manager module maintains store profiles that show exactly how much POS material should be produced and delivered to each location, minimising production costs and transport 'print miles'.

Our Approvals Manager module streamlines the review and approval of artwork, and our Digital Asset Manager can store, search and retrieve assets efficiently and help with brand control.

Our Catalogue Manager is a 24x7 'Web Shop' that lets users order new or replenishment material, and customise it if desired within strict brand guidelines.

And our Campaign Manager and Project Manager manage all activities to optimise campaign performance. Why not contact us today for more information? Call us now on 01635 817425 or simply click here.