I am a Brand Manager.

The importance of my role is rarely recognised or acknowledged, but it is vital, because protection of my company's brand is vital to it's ongoing success. 

If my company's brand were compromised, the consequences could be catastrophic, so it's my responsibility to protect the brand at all costs, no questions asked. 

A core part of this challenge is knowing exactly where the brand assets are, and that they are appropriately protected at all times. 

Our digital assets are particularly hard to protect, because they are prone to accidental misfiling, misnaming, and deletion. Finding them can be extremely time-consuming, and cause serious delay to marketing campaigns. I recently established that my studio staff spend nearly 40% of their time managing assets, not designing. Lost assets can also be extremely expensive or even impossible to recreate. 

It goes without saying that security is vital to me. I have to support Web-based access to my digital assets, so I have to maintain tight control over who access them and what they can do with them. And that can vary between assets.

What can Marketingunity do to help?

This one is simple to answer - use our Digital Asset Management software! 

At its heart is a master repository, allowing all of your assets to be held in one place, so you always know where they are. Multi-level security implements tight access and usage controls, right down to single-asset level if needed. 

The repository uses an intuitive folder tree structure, allowing assets to be stored in easily-recognised groups. The structure is scalable to manage even huge numbers of assets. Any type of asset can be stored, including documents, videos and sound files, so many document management features are provided. It can even ensure that documents comply with regulations such as FSA rules and your company policies. 

Each asset can be given comprehensive keywords and other metadata, which support easy-to-use, but also fast and powerful search mechanisms, so that 40% of lost time is dramatically reduced! 

Marketingunity's Digital Asset Management module not only provides a powerful brand asset management solution, but it is also fully integrated with the rest of the marketingunity suite, like the related modules on the right, to form a total and seamless solution for brand control. 

Why not email us right now to find out more?

- or call us on 01635 817425